Luxury sector uses affiliate marketing

It is interesting to note that brand equity still commands consumer attention, with savvy shoppers no longer seeing the lowest price tag as a definition of value for money (MW 3 November).

This trend is echoed across the LinkShare network, which has seen a growing number of luxury brands running successful affiliate marketing programmes. These campaigns are clearly reaping their rewards with luxury fashion sales across LinkShare’s network up 33%, nearly double the online retail growth average, which IMRG tracks at just 18%.

The strong growth of brands using affiliate programmes demonstrates the value of creating multiple brand touchpoints on websites across the internet and displaying the brands in locations where consumers seek out information or opinion to shape their shopping decisions.

Penny Mather
Marketing director
LinkShare UK

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