Starbucks launches mobile payments

Starbucks is launching what it claims is the high street’s first iPhone mobile app payment system after growing impatient with the rate of development of mobile NFC technology.

/w/q/m/starbucksmobile160.jpg

Customers with registered Starbucks Reward Cards will be able to make purchases in all 700 UK Starbucks stores using a one-click iPhone or iPod Touch app from January. It is also developing an Android app that it hopes to launch at the start of 2012.

The coffee chain said it “did not want to wait” for the development of NFC and it becoming mainstream. Because so few handsets are currently NFC capable, Starbucks chose to develop its own mobile payment system using iPhone apps.

Brian Waring, VP of marketing and category for Starbucks in the UK, says: “There’s no doubt that mobile payments are going to be the future of shopping, but it’s not clear how it’s going to develop. We just didn’t want to wait. Ours is so simple and it enhances the whole experience for customers.”

He adds that it not only speeds up the purchases for customers using the app by shaving 10 seconds off the transaction time, but speeds up the queuing process for other customers.

Starbucks claims that one in five of its two million customers do not use cash to pay in stores and the mobile payment app will give customers another way to pay.

It introduced the option in the US in early 2011 and claims 20 million payments have been made using the technology in its 6,800 US stores.
UK customers will also be able to use the app in international Starbucks stores that offer the capability as it updates to give the cash balance in the local currency.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here