Lynx sets out cheeky apology for banned ad

Lynx has unveiled a cheeky riposte to the advertising watchdog ruling banning its latest ad campaign with an online video apology featuring glamour model Lucy Pinder.

/o/h/n/lynxsorry160v2.jpg

The video, which the brand hopes will go viral, sees Pinder fully clothed wearing a long sleeved woolly jumper, returning props used in the original Lynx ad including cheerleader pom poms and a monkey toy.

She apologises for any offence caused by the online Lynx ad while a breaking news style ticker tape runs across the bottom stating: “Lynx apologises for any offence caused”.

https://www.youtube.com/watch?v=f-kR2HMIP3w

The apology video has been developed by ad agency TMW, which created the original online campaign starring Pinder, banned by the Advertising Standards Authority earlier this week after 14 complaints that it was degrading to women and unsuitable for children.

A separate poster campaign for Lynx was also banned for the same reasons.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here