Nectar to award points for viewing online ads
Loyalty card scheme Nectar is to offer members additional points for watching online ads through the launch of Adpoints. Read article here.
Veolia puts staff engagement to the fore
Lucy HandleyMaking the waste and recycling industry seem a desirable one to work in might present itself as an impossible task, but Veolia Environmental Services is making this happen.
Thomas Cook mulls ATL push to reassure
Russell ParsonsThomas Cook is considering taking its reassurance campaign above the line as it looks to avoid long-term brand damage and convince customers that it is “business as usual” amid mounting financial difficulties.
Guardian Media Group looks to sell paidContent parent company
Jessica DaviesGuardian News & Media is on the lookout for a buyer for ContentNext Media, which publishes news website paidContent. Read full article here. Can you demonstrate a brilliant use of media? Then enter the Marketing Week Engage Awards by clicking here.
Five common traits that make a marketing leader
Joe GloverFrom positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
3 questions I wish I’d asked as a junior marketer: Booking.com’s Natalie Wills
Josh StephensonAlongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
‘We have to be patient’: One brand on making a name for itself during a category decline
Josh StephensonOddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
Misinformation, media budgets, soft skills: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.