Apple to launch TVs
Apple is developing a connected TV that responds to voice and motion control, according to reports. Read full article here.
Apple is developing a connected TV that responds to voice and motion control, according to reports. Read full article here.
Sainsbury’s is looking to bolster its local credentials with a partnership with Bauer Media that will see bespoke Christmas pantomime themed radio campaigns run on air and online.
McCoy’s is to become the title sponsor of the Premier League of Darts, the crisp brand’s first ever event sponsorship deal.
Kraft, which owns food brands including Cadbury Dairy Milk, Philadelphia and Oreo, is developing a community health programme in Birmingham and the West Midlands.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.