EMI launches Pink Floyd treasure hunt competition
EMI has launched a competition in which people have to find classic Pink Floyd album posters around UK towns and post images of themselves and the posters online. Read full article here.
EMI has launched a competition in which people have to find classic Pink Floyd album posters around UK towns and post images of themselves and the posters online. Read full article here.
Greggs is asking Facebook and Twitter fans to submit ideas for a festive song as it looks to “capture the festive spirit of customers” and raise money for forces charity Help for Heroes.
The Central Office of Information (COI), the government’s on-notice marketing services provider, spent £168m on marketing in its penultimate financial year.
Energy regulator Ofgem says its proposals to make gas and electricity tariffs simpler to understand will result in more customers switching to cheaper price plans, restoring confidence in the industry.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?