Louise Redknapp to front Schwarzkopf hair range

Louise Redknapp is to front Schwarzkopf’s new home hair colour range LIVE Salon Style.


The former singer and TV presenter will front an advertising and PR campaign for the brand.

The campaign will launch later this year and run during 2012. Activity will include in-store, point of sale, print and social media activity as well as a PR campaign.

It is the first time the celebrity has fronted a hair-care range but she has previously fronted campaigns for Carling and lingerie brand Triumph.

Redknapp, and her husband footballer Jamie Redknapp, are reported to be being axed from their role in Thomas Cook’s travel advertising.

The brand’s previous celebrity ambassadors include Australian actress and Strictly Come Dancing competitor Holly Valance, presenter Lisa Snowdon and ex-Spice Girl Emma Bunton.

Ben Haxworth, head of marketing at Schwarzkopf, says: “Louise is the perfect ambassador for LIVE Salon Style, a range designed for busy women who need to be able to achieve salon-like results in their own time and their own home.

“She combines true sophistication with on-trend styling and, despite all her years at the top, also radiates a warm and down-to-earth persona. Her role as both professional career women and busy mum is definitely one that women can relate to and are inspired by.”


Has your strategy come up with the goods? Enter the FMCG category in the Marketing Week Engage Awards 2012 by clicking here.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here