Apple has created a (RED) iPad and iPod Nano cover, Nike has created a (RED) collection including trainers, a jacket and backpack in support of (RED) and Gap has produced a World Aids Day t-shirt designed by fashion designer Isabel Marant.
Beats by Dr. Dre, high end vodka brand Belvedere, wine label Penfold, Starbucks, and Bugaboo have all created products in support of the cause and will donate a proportion of sales to (RED).
Barack Obama is also throwing his weight behind World Aids Day (1 December) and joining together with former presidents George W Bush and Bill Clinton and Aids lobbyist Bono at a panel debate hosted by charity organisations (RED) and One.
The US president, and his predecessors will join with activists Bono, Alicia Keys and business leaders to debate “the beginning of the end of Aids” and how the Aids pandemic can be overcome by a coalition of organisations and world leaders taking action.
The event, hosted on 1 December, will be streamed live on YouTube where the public can pose questions on the progress of the fight against Aids to the panel.
If you are proud of the results of your strategy then enter the Charity and Voluntary and Sector in the Marketing Week Engage Awards 2012.