Brands still aren’t making Facebook work for them, Forrester Research has claimed, highlighting the social network’s lack of priority towards them as part of the cause. Read full story here.
Have you delivered an innovative and effective digital strategy this year? Then enter the digital category in the Marketing Week Engage Awards 2012 by clicking here.
Kraft, which owns food brands including Cadbury Dairy Milk, Philadelphia and Oreo, is developing a community health programme in Birmingham and the West Midlands.
Dr Who, Lady Gaga, JLS and Justin Bieber have all been the subject of parties put on by new business Come Round, set up by former EMI lawyer Giles Harris.
The well known furniture retailing brand MFI is being revived online three years after it crashed into administration but can it follow in the footsteps of other former high street chains that have been reborn successfully online? It was one of the first retail victims of the recession and left a sizeable hole in the […]
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.