Helping the young enriches our industry

As a director with responsibility for HR at a marketing services agency, it’s fantastic news that the industry is striving to reduce unemployment through boosting opportunities for this younger age group (MW 24 November).

Now is a vital time to invest in the future of our young people, who otherwise risk being forgotten.

The marketing sector is hugely powerful and we must harness this power to help change lives through creating opportunities. We achieve this by combining practical training in a ’hands on’ environment in which trainees can be mentored by the senior members of the company.

The industry will continue to thrive but only if we ensure we do not overlook the younger generation who have the ability to make positive steps forward, irrespective of the walk of life they come from.

John Sylvester, Executive director of P&MM Motivation and board director of the Institute of Promotional Marketing (IPM), responsible for the Motivation Diploma

Recommended

Marketing holding greater sway needs culture change

Marketing Week

We were delighted to see Sir Martin Sorrell highlighting the growing influence of marketers in companies in the years ahead (MWlinks.co.uk/SorrellPower). Marketers are uniquely positioned to help their businesses rise to the challenge of the tough economic climate but need the capabilities to do this and engage other functions in a more customer-focused agenda. While […]

Drive belief in, not buy-in

Marketing Week

Being able to bridge the public service gap is great news for brands (MW 24 November), adding a potential new string to their bow. But it is how they communicate this to consumers that will be the true test for brand marketing. Today’s brands struggle to compete with rivals based on product or service alone, […]

Internal comms that engage

Marketing Week

When it comes to internal communications (’The vital connection between staff and the bottom line’, MW 10 November), social media and the intranet need to be balanced alongside other communication channels. In the same way, it is important to look at the balance of control. As Aviva’s Christy Stewart-Smith says, an internal communications strategy needs […]