Heineken names UK marketing chief
Russell ParsonsHeineken UK has drafted in Jacco van der Linden to oversee marketing for brands including Foster’s, Heineken, Strongbow and John Smith’s.
Month: November 2011
Huggable urns – great product or gross idea?
Ruth MortimerRuth Mortimer is Marketing Week’s associate editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.
Dixons turns to the dark side to boost sales
Russell ParsonsDixons, owner of Currys and PC World, is again turning to Star Wars characters to boost Christmas sales in a sector that is suffering from falling consumer confidence.
Mobile accounts for 8% of Topshop ecommerce sales
Ronan ShieldsTopshop leads in mobile retail sales with 8% of all online sales coming via mobile. Read full article here.
Morrisons to ramp up Kiddicare integration
Rosie BakerMorrisons plans to ramp up the integration and promotion of its recently acquired baby retailer Kiddicare brand in stores as part of its efforts to offer more non-food products.
Sony restructures TV division to arrest losses
Lara O'ReillySony is set to split its television arm into three divisions in a bid to turnaround the loss making business.
Data security should be your USP
Michael BarnettData protection laws are failing to deter companies from illicitly acquiring and selling customers’ details, according to the House of Commons’ justice select committee. Since the strategy doesn’t seem to be working, it looks like time to try other approaches. The parliamentary committee’s report, published last Thursday, urges ministers to bring into force the power […]
DM industry agrees to opt-out overhaul
Russell ParsonsThe direct mail industry has agreed to improve targeting and make it easier for consumers to opt-out of receiving direct mail, two of a raft of measures agreed with the government to reduce waste that it is hoped will ward off the threat of statutory regulation.