Drambuie to launch “surreal” campaign
Rosie BakerDrambuie, the Scottish whisky, is targeting younger consumers with a global ad campaign in a bid to create “a new generation” of fans of the drink.
Month: November 2011
Coke and McDonald’s in online unhealthy products promo ban
Russell ParsonsCoca-Cola, McDonald’s, Nestlé and Mars are among 19 food and drink industry signatories to a pan-European pledge to only promote nutritious products on their own websites.
Louise Redknapp to front Schwarzkopf hair range
Rosie BakerLouise Redknapp is to front Schwarzkopf’s new home hair colour range LIVE Salon Style.
Thomas Cook CEO broadcasts “safe hands” message
Branwell JohnsonThomas Cook interim group chief executive Sam Weihagen has moved to reassure nervous holiday-bookers with an open letter and video stating the company “is even stronger and more confident” following a new arrangement with its banks.
Sainsbury’s takes panto campaign on air
Rosie BakerSainsbury’s is looking to bolster its local credentials with a partnership with Bauer Media that will see bespoke Christmas pantomime themed radio campaigns run on air and online.
Debenhams explores mobile payments
Suzanne BearneDebenhams is in talks to introduce till payments through mobile phones as research finds that handsets are set to become ubiquitous as a way of paying for goods in five years’ time. Read the full story here.
Greggs to crowdsource lyrics for festive song
Rosie BakerGreggs is asking Facebook and Twitter fans to submit ideas for a festive song as it looks to “capture the festive spirit of customers” and raise money for forces charity Help for Heroes.
John Lewis and Waitrose trial virtual shop window
Rosie BakerJohn Lewis is trailing a virtual click and collect window display at one of its Waitrose stores that will allow shoppers to buy a range of its non-food products via smartphones and QR codes.
Nectar to award points for viewing online ads
Lucy TesserasLoyalty card scheme Nectar is to offer members additional points for watching online ads through the launch of Adpoints. Read article here.
Will retailers cut NFC out of the loop?
Rosie BakerStarbucks’ decision to cut NFC out of the loop could encourage more retailers to take the same route and develop bespoke mobile phone payment apps, instead of waiting for stores and handsets to become NFC compatible. NFC has been touted around as the next big thing in retail and mobile allowing consumers to move towards […]
Thomson stresses financial strength as Thomas Cook brand hit
Russell ParsonsTUI Travel brand Thomson Holidays has launched a campaign distancing itself from troubled rival Thomas Cook, stressing that the company is in “strong financial shape” and that holidaymakers are in “safe hands” if they book with it.
Lynx sets out cheeky apology for banned ad
Rosie BakerLynx has unveiled a cheeky riposte to the advertising watchdog ruling banning its latest ad campaign with an online video apology featuring glamour model Lucy Pinder.
Volvo looks to shed stuffy image with JLS tie-up
Rosie BakerVolvo cars will feature prominently in boy band JLS’s latest music video as part of its ongoing strategy to connect the brand with younger audiences. Its XC60, C30 and, S60 R-Design models will be seen in the video driven by band members Marvin, Ortise and JB. Volvo’s Facebook fans will be among the first to […]
COI takes a bow with £168m spend
Russell ParsonsThe Central Office of Information (COI), the government’s on-notice marketing services provider, spent £168m on marketing in its penultimate financial year.
E.on bids to “reset” customer relations
Russell ParsonsE.on has launched a “fundamental review” of its products and the relationship it has with customers after admitting it and others in the energy sector have allowed a “situation of mistrust” to develop.