We’re bowing out of 2011 and facing next year with excitement and anticipation. We know there are tough challenges ahead for marketers and suppliers alike but we are looking forward to writing about the resourceful and innovative ways you all step up to meet those challenges. Marketing Week won’t be resting on its laurels either. […]
Total is hoping to stand out from the slew of brands pushing themselves as antidotes to Christmas over-indulgence with a campaign that attempts to associate the yoghurt with fun ways to stay healthy.
BT is scrapping its Adam and Jane “family” ad campaign after seven years of the series.
Web readers found two particular news stories irresistible during the year – the launch of the Health Lottery by Richard Desmond’s company and the furore surrounding the Phones4U “scary girl” TV ad. If you want to catch up with which news stories and brands caught the popular imagination on www.marketingweek.co.uk during the year then take […]