We’re bowing out of 2011 and facing next year with excitement and anticipation. We know there are tough challenges ahead for marketers and suppliers alike but we are looking forward to writing about the resourceful and innovative ways you all step up to meet those challenges. Marketing Week won’t be resting on its laurels either. […]
The Dutch beer brand is using its Facebook page as a hub for fans to connect their design concept – which can be either an illustration or photo – with that of another designer’s to create a completed entry.
Lara O’Reilly is Marketing Week’s digital and telecoms specialist and here she gives her own view on what companies from Apple to Zynga are up to in the wired world of the web.
Total is hoping to stand out from the slew of brands pushing themselves as antidotes to Christmas over-indulgence with a campaign that attempts to associate the yoghurt with fun ways to stay healthy.
BT is scrapping its Adam and Jane “family” ad campaign after seven years of the series.
Web readers found two particular news stories irresistible during the year – the launch of the Health Lottery by Richard Desmond’s company and the furore surrounding the Phones4U “scary girl” TV ad. If you want to catch up with which news stories and brands caught the popular imagination on www.marketingweek.co.uk during the year then take […]
Apple has increased its share of the UK smartphone market but its sales are faltering elsewhere in Europe, according to the latest sales figures from Kantar Worldpanel.
Challenger brand More Than will step up its marketing efforts in 2012 with a series of campaigns trumpeting service initiatives and a John Lewis style price guarantee.
Converse is looking to strengthen its pan-European advertising and media strategies by creating its first brand communications director role for the region.
Rosie Baker is Marketing Week’s specialist on sustainability and retail.
MaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
EHarmony is launching its first ever marketing campaign produced in the UK as it steps up efforts to take on its rivals in the busy post Christmas dating season.
It is the end of what has been a remarkable year for the digital and mobile sectors. But rather than dwell on moments like RIM’s fall from grace, HP dumping its hardware division (and then, um, deciding not to), the death of marketing “iconoclast” Steve Jobs and Facebook’s quest for world domination, Marketing Week is […]
The Irish Data Protection Commissioner has completed a three-month-long audit of Facebook (International) privacy practices, issuing a set of recommendations to the social network. Read full article here.
Sales of Nokia’s flagship Windows device have gotten off to a slow start, garnering a 0.17% marketshare of online smartphone sales in November, according to a straw poll by mobilesplease. Read full article here.