Tesco drives online/physical movie service following Blinkbox acquisition
Tesco has revealed a cross-platform film service following its acquisition of movie streaming service Blinkbox. Read full article here.
Tesco has revealed a cross-platform film service following its acquisition of movie streaming service Blinkbox. Read full article here.
Dr Who, Lady Gaga, JLS and Justin Bieber have all been the subject of parties put on by new business Come Round, set up by former EMI lawyer Giles Harris.
As of today, government data on anything from roadworks to weather forecasts is to be made available for commercial use by third parties. The results of this scheme could show the way forward for the digital economy. Chancellor George Osborne announced in his autumn statement earlier today that the government will establish a new Open […]
Quorn is to overhaul its packaging and shift more of its £7m marketing budget to digital, one of a raft of new marketing initiatives planned to achieve its stated aim of becoming one of the UK’s top 10 grocery brands over the next ten years.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.