Blackberry ramps up music connection

Blackberry is launching an online and experiential music campaign to build its association with events, music and socialising, following the launch of the BBM Music service in November.

/q/u/b/Plus5Blackberry.jpg

The Blackberry Plus 5 campaign includes an online film and Facebook activity that culminates in a branded live music event that Blackberry claims could be “the greatest night of their life”.

A branded YouTube video will direct users to the Blackberry Facebook page where they will be asked to Like the brand and enter their unique Blackberry pin number to win tickets for themselves plus five friends to the invite only event.

The mobile brand hopes the campaign will build awareness among its target 16 to 24 year old audience in the run up to Christmas and boost sales.

Stephen O’Brien, head of digital at Blackberry says: “The Blackberry ’Plus 5’ campaign is the latest development in support of our overarching strategy to drive brand awareness, engage and excite our current and prospective customers by allowing them to share their experiences with Blackberry. Social media together with the music scene can be an extraordinarily powerful combination and we’re confident this campaign will create the buzz we’re looking for in our core youth market.”

The campaign was created by Table19.

engageawardsweb

Delivered great results with your marketing strategy? Then enter the Telecomms and IT category in the Marketing Week 2012 Engage Awards by clicking here.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here