Innocent joins Coke as Olympic sponsor

Innocent is to join its majority stakeholder Coca-Cola by becoming an official sponsor of the London 2012 Olympic and Paralympic Games.


The sponsorship is likely to include health and sustainability focused messaging and will see the smoothie maker include the Olympic rings on its packaging.

Innocent, which is 60% owned by Coca-Cola, will launch a “significant” Olympic activation campaign including on-pack promotions, events and in-store and digital activity.

The sponsorship takes advantage of Coca-Cola’s long-standing global partnership with the International Olympic Committee, but marketing activity will be separate.

In a statement, the brand says: “It’s a great fit for us as we’re a London company with strong health and sustainability credentials. The London 2012 Olympics will be the most sustainable ever and are all about getting people active and healthy – which is what we are all about.”

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