Prince’s Trust highlights “lost generation”

The Prince’s Trust has launched an ad campaign to highlight the struggle young people are facing and warn against a generation of young people becoming “lost” by “record-breaking” levels of youth unemployment.

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The “lost generation” campaign, by CHI & Partners, sees body painter Emma Cammack create three images of young people blending into the background.

It also highlights the services, training and education initiatives the Prince’s Trust provides young people to get back into work or start their own business.

The marketing industry is already taking steps to encourage young people into the industry in the face of rising unemployment through apprentices and schemes. The Marketing Academy is launching Merlin’s Apprentice programme in January and companies such as Google and O2 are getting involved in government-funded programmes to help provide training and jobs.

The campaign was printed pro-bono by Communisis and media space donated by Clear Channel.

If you are proud of the results of your strategy then enter the Charity and Voluntary and Sector in the Marketing Week Engage Awards 2012. Click here for details.

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