Diageo gets behind Responsibility Deal

The Responsibility Deal is a good example of how we can be part of a collaborative approach to improve the long-term health of the nation and we are proud to support all seven collective pledges of the Deal’s Alcohol Network.

As an individual pledge, Diageo has funded a training programme for midwives, run by the National Organisation for Foetal Alcohol Syndrome (NOFAS UK), to help arm expectant mothers with the information they need to make an informed choice about their alcohol consumption and put the health of their unborn baby first.

To clarify, Diageo does not provide training materials directly to midwives, as stated in the article (MW 24 November). The training programme is designed, provided and run by NOFAS UK and will reach an estimated 10,000 midwives, who in turn will inform at least 1 million pregnant women over the three years.

Vicki Nobles
Corporate relations director
Diageo GB

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here