FA makes new signing to complete restructure

The Football Association has completed the restructure of its marketing and communication functions with the appointment of Greg Demetriou as head of corporate communications.


Demetriou joins from West Ham United FC, where he spent four years leading the club’s communications team.

His appointment comes at a crucial time for the FA, which was criticised by MPs earlier this year for being old-fashioned and unaccountable. In October, the government gave it a February deadline to overhaul the way the game is governed.

The creation of the role follows the departure of marketing and communications chief Julian Eccles in May.

Eccles, a former Ofcom and BSkyB communications chief, was brought in by former chief executive Ian Watmore in 2010 as the FA’s first director in charge of both marketing and communications.

The functions have now been split, with head of marketing Adrian Wells, a former Marketing Week Rising Star, handed day-to-day responsibility for marketing. He reports to commercial director Stuart Turner.

Demetriou will oversee delivery of communicating the FA’s “corporate vision”. He will also lead on the organisation’s 150th anniversary celebrations in 2013 and work closely with general secretary Alex Horne, chairman David Bernstein and head of corporate affairs Robert Sullivan.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here