Palestinian tourism map falls foul of ad regulator

The Palestinian Diplomatic Mission has been criticised by the Advertising Standards Authority (ASA) for a misleading website map that erases the state of Israel.

/i/s/t/palastine250.jpg

The interactive map, under the heading “Discover Palestine”, was depicted in the colours of the Palestinian flag and represented the whole of Israel, in addition to the West Bank and the Gaza Strip.

Clicking on certain parts of the map identified various cities and linked to tourist information about these cities.

Complainants said that map misleadingly “implied” that the entire area represented Palestine and that the state of Israel did not exist, while the information on individual cities was inaccurate.

The Palestinian Embassy has since changed the website and titled the map “Palestine in 1948”, while the colour coding had been changed to clearly demarcate Israel from the Palestinian territories.

However, the ASA has upheld complaints against the original map, saying that nowhere in the information given about cities or around the map was the State of Israel mentioned and that the average user would infer that it solely represented the Occupied Palestinian Territories.

In the past the ASA has ruled against Israel Tourism for implying that the West Bank, Gaza Strip and Golan Heights were internationally recognised as part of Israel.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here