RBS plans data upgrade to personal statements

Royal Bank of Scotland Group has promised to expand and enhance the bespoke personal booklets sent to customers that detail how they use their products.


Personal Account Statements (PAS) are A4 booklets that include charts and graphs to demonstrate how a customer uses his or her money over a 12-month period. About 1 million Royal Bank of Scotland and NatWest customers have already been sent the statements this year.

A spokesman says that the bank, which owns the NatWest and Royal Bank of Scotland brands, has promised to use data to make the information contained in Personal Account Statements (PAS) more “tailored and insightful”.

It is also, he adds, looking at increasing the number of statements sent. They will also be redesigned to make them easier to read.

He adds: “Research has shown that PAS is well-received by customers and really brings to life our commitment to helpful banking.”

PAS forms part of RBS’ customer charter, set out in a bid to make its banks the most “helpful” on the high street.

It also forms part of its commitment to the government-backed midata initiative, which encourages brands to release data collected by brands back to consumers.

The government hopes by getting hold of the data collected by companies, consumers will be able to make better choices when deciding which products and services to buy.


Has your campaign strategy paid off? Enter the Financial category in the Marketing Week Engage Awards 2012 by clicking here.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here