Companies warned on cookie directives
Companies have been warned to show they are working towards complying with the EU cookie directive before it is fully implemented next year. Read the full story here.
Companies have been warned to show they are working towards complying with the EU cookie directive before it is fully implemented next year. Read the full story here.
Hot on the heels of the Advertising Association’s report into airbrushing in ads, H&M is coming under fire for opting to use completely computer generated images of women rather than real models to advertise its clothing online. The retailer has digitally fabricated a woman’s body and then adds on a model’s face, adapts the skin […]
Lemsip is mulling the return of its original advertising strapline ‘Hug in a Mug’.
It’s hard work being the world’s most famous brand. Just ask executives at Coca-Cola. Yes, the title might come with enormous unaided brand awareness and a billion-dollar brand equity, but it also means that every strategic move you make goes under the media spotlight. Find out what happened when Marketing Week visited Coca-Cola in Atlanta […]
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.