‘Royal wedding’ tops Google 2011 search term list
Google has released its most searched for terms in the UK for 2011 with the royal wedding, Kim Kardashian and a host of digital companies topping the charts. Read the full story here.
Google has released its most searched for terms in the UK for 2011 with the royal wedding, Kim Kardashian and a host of digital companies topping the charts. Read the full story here.
It was far from festive good cheer when BlackBerry maker RIM posted its results for the last quarter. As rain and snow battered the UK, RIM dealt its investors blow after blow: profit and revenue slumped 70% and 6% respectively in the three months to 26 November, sales estimates for the Christmas period are now […]
The Information Commissioner’s Office (ICO) is urging website owners to step up their efforts regarding cookie compliance to prepare for full rollout next year. Read full article here.
Ruth Mortimer is Marketing Week’s associate editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.