American Express readies London rewards push

American Express will launch a range of London-wide offers for cardholders in 2012 to exploit the uplift in retail sales that events such as the Olympic Games and the Diamond Jubilee are expected to bring.


Plans are being developed to launch exclusive deals and information services co-created with retail partners in advance of opportunties presented by the anticipated increase in visitors to the capital.

Mark Roper, vice president of merchant services for American Express in the UK, says that the offer will help customers “realise the potential of London”.

Rival MasterCard launched Priceless London, a range of localised deals, in October.

The rewards push is part of American Express’s long-term strategy of offering cardholders added benefits. It has just signed a deal with Westfield that will see it offer customers shopping at the West and East London shopping centres “special benefits and promotions”.

American Express will promote its services throughout the centres, one of several channels the payment services company plans to use in 2012 to accelerate what it claims has been “strong” growth in retail business over the last two years.

Roper says that it will look to refine and increase the use of social media next year to target the “right person, at the right time with the right offer”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here