Confused.com to focus on rewards to stand out

Confused.com will press ahead with its strategy of offering customers rewards and benefits in 2012 as it looks to differentiate and steal share from rivals in the fiercely competitive price comparison market.

The Admiral owned brand has announced a promotion with Nectar that will see customers receive 1,000 Nectar points for every car insurance policy bought through Confused.

The move follows the introduction of 2-for-1 dining cards last month as a “thanks” to customers.

Mike Hoban, chief marketing officer of Confused.com, says the schemes aim to make Confused “better and different” from rivals Moneysupermarket, GoCompare, and Comparethemarket.

He adds: “We are constantly looking at ways to reward customers and choose us over others”.

Hoban claims that 2011 has been a successful year in which it has “recovered lost ground”. Admiral Group admitted last year that it had lost its lead in the sector to GoCompare.

The Nectar promotion will be backed by a television and radio campaign from 23 December. The TV spot will feature animated logo Cara singing ‘YMCA’, with wording added to highlight the Nectar promotion.

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