Confused.com to focus on rewards to stand out

Confused.com will press ahead with its strategy of offering customers rewards and benefits in 2012 as it looks to differentiate and steal share from rivals in the fiercely competitive price comparison market.

The Admiral owned brand has announced a promotion with Nectar that will see customers receive 1,000 Nectar points for every car insurance policy bought through Confused.

The move follows the introduction of 2-for-1 dining cards last month as a “thanks” to customers.

Mike Hoban, chief marketing officer of Confused.com, says the schemes aim to make Confused “better and different” from rivals Moneysupermarket, GoCompare, and Comparethemarket.

He adds: “We are constantly looking at ways to reward customers and choose us over others”.

Hoban claims that 2011 has been a successful year in which it has “recovered lost ground”. Admiral Group admitted last year that it had lost its lead in the sector to GoCompare.

The Nectar promotion will be backed by a television and radio campaign from 23 December. The TV spot will feature animated logo Cara singing ‘YMCA’, with wording added to highlight the Nectar promotion.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here