Eurosport UK marketing chief moves to PR role

Eurosport’s UK director of marketing and communications Matthew Horler is leaving the British arm of the company to take up a PR role at the broadcaster’s head office.

/r/w/g/eurosport160.jpg

Horler has been promoted to head of international media relations and will relocate to France.

He has held the top UK marketing role for more than seven years, responsible for delivering an integrated approach across all communication activities, to both consumer and B2B audiences.

Holler was responsible for all off-channel consumer advertising, marketing, TV listings and PR for Eurosport in the UK and also sat on the management board.
Eurosport will be looking for a direct replacement for Horler, although the position will revert to head of marketing and communications, rather than being board director level.

The Eurosport Group recently formed a partnership with Nintendo to offer 3DS owners a weekly series of free 3D video content, as the broadcaster looks to extend its audience reach.

Eurosport is watched in more than 123 million homes across 53 countries and has had more viewers than any other pan-European channel in each of the last 14 years.

Click here to read Marketing Week’s Eurosport cover feature, “Blood, sweat and tears”, featuring an in-depth interview with CEO Laurent-Eric Le Lay.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here