Marketers are the ‘most hard-working and ambitious’ workers

Marketers are amongst the most confident, ambitious and hard working of the professional services, according to a survey.


A survey by recruitment firm Robert Walters, found that marketers are some of the most confident professionals, with 84% feeling that their work has a broader impact on the business success. Only 68% of bankers feel that their work impacts the businesses broader success.

They are also among the most hard-working with more than 24% working more than 50 hours a week and more than a quarter (27%) regularly working at the weekend, without any extra pay or recognition. In comparison only 11% of bankers work more than 50 hours a week and 16% work at weekends.

Two thirds (65%) of marketers say a lack of career progression is the main reason to move on from a role, marking them out as some of the most ambitious people in industry.

Tim Gilbert, director of marketing recruitment at Robert Walters, says: “With marketing often perceived by non-marketers as a support function and – by the same rationale – not as important as more directly revenue-generating teams, the results say a lot about how marketing professionals are valued by and within their businesses. In these challenging times, the value of marketing as a function in retaining and attracting new business is absolutely essential.

“This is borne out by what we have been seeing in the recruitment market – most of our clients are seeking people who can demonstrate discernable return on investment. In particular, we are seeing increased demand for digital experts, particularly those with SEO and/or PPC (pay per click) experience. With their rounded business acumen, classically-trained FMCG brand marketers are also sought-after for similar reasons.”

The report surveyed more than 2,000 UK workers in 11 different industries about career and professional decisions, 385 were marketers.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here