Sainsbury’s says goodbye to Jamie Oliver with final ad montage

Sainsbury’s has launched a television campaign featuring a montage of previous spots starring Jamie Oliver to mark the end of its 11-year partnership with the celebrity chef.

https://www.youtube.com/watch?v=TMVE1-0BVyg

Clips include his work on the Try Something New Today campaign, Comic Relief activity, and his involvement in the supermarket’s Active Kids initiative.

Facebook activity will feature additional highlights from Oliver’s time with the supermarket.

A spokesman for Sainsbury’s says the TV activity isn’t about selling products, but a “chance to show how far we have both come in that time and celebrate the impact our partnership has had on the nation’s cooks”.

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