Barclays mulling restructure after Burns exit

Barclays is reviewing the marketing structure for its UK retail banking operations following the departure of marketing director Emmet Burns.

/t/l/t/Barclays.jpg

Burns moved to the US earlier this year to become marketing and brand director of SunTrust bank. He had been previously overseen Barclays’ UK retail operations.

Strategy and planning director Guy Herrington is overseeing marketing communications and management of the retail marketing team on an interim basis.

A spokesman for Barclays says that it is currently “reviewing” whether to replace Burns.

Barclays last restructured its retail banking team in 2010 following the appointment of Michelle McEttrick as chief marketing officer for its then new Global Retail Banking (GRB) division.

Burns was appointed UK retail marketing director in 2009. Previously, he had led direct marketing activity for the bank and held several marketing positions at US banks.

engageawardsweb

Has your campaign strategy paid off? Enter the Financial category in the Marketing Week Engage Awards 2012 by clicking here.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here