Facebook completes three-month privacy audit
The Irish Data Protection Commissioner has completed a three-month-long audit of Facebook (International) privacy practices, issuing a set of recommendations to the social network. Read full article here.
HMV warns on future as sales slump again
Russell ParsonsHMV could sell its Live music division to reduce debt after warning that it faces a battle to stay in business in wake of another slump in sales.
BT drops Adam and Jane ad series
Lara O'ReillyBT is scrapping its Adam and Jane “family” ad campaign after seven years of the series.
Happy New Year
Branwell JohnsonWe’re bowing out of 2011 and facing next year with excitement and anticipation. We know there are tough challenges ahead for marketers and suppliers alike but we are looking forward to writing about the resourceful and innovative ways you all step up to meet those challenges. Marketing Week won’t be resting on its laurels either. […]
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.