Sales of Nokia’s flagship Windows device have gotten off to a slow start, garnering a 0.17% marketshare of online smartphone sales in November, according to a straw poll by mobilesplease. Read full article here.
Apple has increased its share of the UK smartphone market but its sales are faltering elsewhere in Europe, according to the latest sales figures from Kantar Worldpanel.
Barclays is reviewing the marketing structure for its UK retail banking operations following the departure of marketing director Emmet Burns.
B&Q is overhauling its pricing strategy by replacing the complex promotional structure with a simple system that it claims “removes the need for shopping around”.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?