Baby boomers key to brand segmentation
Lucy HandleyBrands popular with baby boomers are using the similarities in attitudes the generation has with a younger demographic to market their products and services across a wider age range.
Brands popular with baby boomers are using the similarities in attitudes the generation has with a younger demographic to market their products and services across a wider age range.
Research conducted for Marketing Week reveals that parents plan to cut their budgets for children’s Christmas presents. But it remains to be seen whether they will stick to their guns in the face of marketing-generated pester power.