Month: December 2011

/d/g/g/TescoPriceDrop.jpg

Tesco value perception falls dramatically

Rosie Baker

Customer perception of the value offered by Tesco has plummeted in the past year, according to YouGov’s Brand Index measures, despite its aggressive price based marketing strategy to appeal to cash strapped shoppers.

/v/d/a/Parliament.jpg

What marketers can expect from lawmakers in 2012

Russell Parsons

With 2012 almost up on us, Marketing Week flags up the consultations, regulatory changes and voluntary agreements marketers need to look out for in the new year. Advertising Regulation What: The industry, led by the Advertising Association, will be under pressure to implement recommendations made in the government-backed Bailey report into the commercialisation of childhood. […]

/o/v/r/ShoppingOutlet.jpg

Keep your eye on the savvy shopper or fail

Russell Parsons

The erosion in disposable income is likely to continue in the early part of 2012, and with little by way of good news expected about the UK economy; marketers should heed the prevailing consumer trend: the professional shopper. The UK economy is not, technically, in recession. The UK consumer, however, has been suffering for some […]

/q/r/w/b_q160.jpg

B&Q overhauls pricing strategy

Rosie Baker

B&Q is overhauling its pricing strategy by replacing the complex promotional structure with a simple system that it claims “removes the need for shopping around”.