Month: December 2011

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B&Q readies £60m sale

Rosie Baker

DIY retailer B&Q is to make £60m worth of price cuts in its longest ever sale to encourage reluctant shoppers to buy new kitchens and bathrooms.

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The most memorable campaigns of 2011

Seb Joseph

There’s still a couple of weeks left in the year, but Pitch decided to jump the gun and put together a list of the most memorable campaigns of 2011. The list celebrates work across a wide variety of brands, styles and themes, while also championing a creative approach to both advertising and media planning. We’ve […]

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Win over the savvy shopper

Webops Temp

It’s encouraging to read that consumers are becoming more open to sharing their information with brands (‘Safe in their hands?’, MW 8 December). With ‘savvy shoppers’ concerned about privacy but willing to share their information, we must now look at ways of showing consumers how marketers and brands can understand them better and deliver improved […]

‘Sky should create a dedicated adverts-only channel’

Webops Temp

I fear I shall be traded in as part of Mrs Secret Marketer’s Christmas shopping. Not content with driving her crazy in supermarkets where I confuse the weekly grocery shop with work-related store check distractions, my TV viewing habits have now tipped her over the edge. I suspect I am not the first bloke to […]