B&Q readies £60m sale
Rosie BakerDIY retailer B&Q is to make £60m worth of price cuts in its longest ever sale to encourage reluctant shoppers to buy new kitchens and bathrooms.
DIY retailer B&Q is to make £60m worth of price cuts in its longest ever sale to encourage reluctant shoppers to buy new kitchens and bathrooms.
Retail sales dropped 0.4% in November, after gains in previous months, as customers reined in spending on electronics and jewellery, according to Office of National Statistics figures.
There’s still a couple of weeks left in the year, but Pitch decided to jump the gun and put together a list of the most memorable campaigns of 2011. The list celebrates work across a wide variety of brands, styles and themes, while also championing a creative approach to both advertising and media planning. We’ve […]
Manchester City is set to extend its augmented reality season ticket scheme to allow fans to use their membership cards to interact with each other and swap content.
First Choice, the TUI UK brand, is launching a £3m repositioning campaign to highlight it is now dedicated to all-inclusive holidays.
According to research seen by Marketing Week, growth in the meat-free and free-from food categories can be accelerated by increasing their appeal among mainstream consumers.
Sainsbury’s marketing plans have been thrown into disarray after it emerged that marketing director designate Mark Horgan is no longer joining and brand director Claire Harrison-Church is stepping down.
It’s encouraging to read that consumers are becoming more open to sharing their information with brands (‘Safe in their hands?’, MW 8 December). With ‘savvy shoppers’ concerned about privacy but willing to share their information, we must now look at ways of showing consumers how marketers and brands can understand them better and deliver improved […]
I fear I shall be traded in as part of Mrs Secret Marketer’s Christmas shopping. Not content with driving her crazy in supermarkets where I confuse the weekly grocery shop with work-related store check distractions, my TV viewing habits have now tipped her over the edge. I suspect I am not the first bloke to […]
Movements such as Meat Free Monday and the Five a Day fruit and vegetable campaign mean that most consumers today can identify with flexible vegetarianism. It’s the ideal solution for those of us who aren’t inclined to fully commit to a life without the pleasures of juicy steak or comforting sausages, but would like to […]
Marketers have rejected a call by the Chartered Institute of Marketing (CIM) for marketing to be merged with sales but do want to see greater alignment between marketing and all key departments in a company to maintain sales performance.
Converse is asking its 20 million Facebook fans to sell personalised trainers to their friends in its latest move to drive advocacy.
Swiftcover has dropped its punk icon brand ambassador Iggy Pop in favour of a new family of animated characters voiced by celebrities.
BlackBerry is preparing to launch campaigns to educate consumers on the benefits of NFC as it predicts 2012 will be the year the technology becomes widely used by consumers and advertisers.
Q&A with Tim Moss, chief executive, Moto.