2012: Marketing Week’s top 10 news stories

From a mystery outdoor campaign, some golden Olympic moments, through to a supermarket “sexism” row, Marketing Week compiles its top 10 most-read online news stories from 2012.


Mindi Chahal

Use insight in 2013 to help prove ROI

Mindi Chahal

The need to prove return on investment to justify marketing spend on campaigns will continue into 2013 and research is one way to alleviate that pressure of knowing whether an idea will fly or fall.


    Leave a comment