Specsavers to claim damages from Asda over short-sighted ad campaign
Lara O'ReillySpecsavers is seeking to claim damages from Asda after a court ruled the supermarket infringed the optician’s trademark in a strapline for an optical ad campaign.
Month: January 2012
Super Bowl ads 2012
Seb JosephThe race is on to have the most popular advertisement in this year’s NFL showpiece.
Absolute Radio sets sights on roadside listeners
Seb JosephAbsolute Radio is targeting new listeners through key digital outdoor sites across London and in the South-East, as it looks to build awareness around its roster of DJs.
Honda ventures into the unknown with latest Civic ad
Rosie BakerHonda is rolling out a £28m pan-European campaign to promote the launch of its latest Civic model. The “Great Unknown” campaign, created by Wieden + Kennedy launches today (31 January).
Fairtrade partners with Tesco and M&S for clothing push
Rosie BakerThe Fairtrade Foundation is to use its first summer campaign to push a wider range of certified products as it steps up efforts to market year round.
Will plans for strict data law make for better marketers?
Lucy HandleyMarketers have attacked plans for new rules which may force them to gain more explicit consent from people to use their data for campaigns. But could tighter regulation mean that messages are better targeted and therefore more effective? The European Commission proposes that companies will have to tell consumers ‘clearly, understandably and transparently’ how their […]
Microsoft launches global advertising contest
Charlottle McElenyMicrosoft is inviting UK marketers and agencies to enter a global creative storytelling contest to win over $150,000 (£95,213) in spend across its channels. Read full article here. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now.
Advertisers refute ‘beauty industry perpetuates low self-esteem’ claim
Rosie BakerMajor beauty brands such as Boots, L’Oréal and Procter & Gamble have rejected claims that the ad industry perpetuates low self-esteem by creating an unattainable image of women in the media.
Future looks to expand US division
Seb JosephFuture is looking to boost audiences for its entertainment division in the US following the appointment of Keith Walker to manage titles such as VG, Total Film and Edge.
Consumer confidence up but still “severely depressed”
Russell ParsonsConsumer confidence recovered in January, according to a study, but despite the surprising new year reverse it remains “severely depressed” and marketers have been warned to treat the improvement with caution.
Dixons’ Browett moves to Apple
Rosie BakerApple has hired former Dixons group CEO John Browett to head up its retail operations in the US, prompting a restructure at the UK electricals chain.
Sky takes on LoveFilm and YouView with internet TV package
Lara O'ReillyBSkyB is to launch an internet TV service that will open up its content to those that do not subscribe to its current pay-TV offering, taking on the likes of LoveFilm, Netflix and the soon to be launched YouView.
Warner Bros names top UK marketer
Seb JosephWarner Bros has appointed former Sky and New Corp exec, Alex Lewis, to oversee movie releases for its UK film releases.
Spam texts risk fuelling anti-DM fire
Russell ParsonsAt the risk of outing myself as a sad individual with modest interaction with the outside world, the receipt of a text message always perks me up with the promise of engagement with nearest and dearest. The joy of being communicated with by such means, however, is being put at risk by the ever increasing […]
BBC and ITV forge ‘landmark’ deal with Sky
Ronan ShieldsThe BBC’s catch-up service iPlayer will be available to Sky subscribers from later this year. Read the full story here.