Month: January 2012

Will plans for strict data law make for better marketers?

Marketers have attacked plans for new rules which may force them to gain more explicit consent from people to use their data for campaigns. But could tighter regulation mean that messages are better targeted and therefore more effective? The European Commission proposes that companies will have to tell consumers ‘clearly, understandably and transparently’ how their […]

Microsoft launches global advertising contest


Microsoft is inviting UK marketers and agencies to enter a global creative storytelling contest to win over $150,000 (£95,213) in spend across its channels. Read full article here. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now.

Future looks to expand US division


Future is looking to boost audiences for its entertainment division in the US following the appointment of Keith Walker to manage titles such as VG, Total Film and Edge.

Dixons’ Browett moves to Apple


Apple has hired former Dixons group CEO John Browett to head up its retail operations in the US, prompting a restructure at the UK electricals chain.

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