Budweiser ad banned for sex link

A Budweiser radio advert has been banned after a listener complained it linked alcohol consumption with sexual success.

Budweiser

The radio advert featured an American football coach giving a motivational speech to his team before a night out with the line “Gentlemen, you were conceived on a night like tonight.”

The Advertising Standards Authority (ASA) ruled the advert described a night where alcohol would be consumed, “during which the participants would have a great time, including the possibility of meeting a potential sexual partner.”
Brewers AB InBev said the ad was created to “capture the spirit of anticipation” around the “American values of optimism, free-spiritedness and a positive attitude.”

It added that it was fully committed to the responsible marketing of their products.

The ad, first broadcast last December, must not be shown again in its current form.

Recommended

RFU

BMW named England rugby sponsor

Seb Joseph

BMW is to replace Land Rover as the vehicle partner to the England rugby union team, after the British car marque expressed its frustrations at the behaviour of the players during the last World Cup.

Mind the gap

Mind the data skills gap

Michael Barnett

The impending global shortage of data skills professionals has serious implications for marketers, who face ever-increasing pressure to prove their worth and get maximum value from customer data.

Yes, Prime Minister: Promoting the product, not the heritage

Josie Allchin

Britishness itself is “no help at all” in attracting an audience to a play, according to Mark Goucher, producer of the stage adaptation of political comedy Yes, Prime Minister, which is currently touring Australia following a run in London’s West End. How firms are using their global brands to spark cultural change in local markets: […]