The radio advert featured an American football coach giving a motivational speech to his team before a night out with the line “Gentlemen, you were conceived on a night like tonight.”
The Advertising Standards Authority (ASA) ruled the advert described a night where alcohol would be consumed, “during which the participants would have a great time, including the possibility of meeting a potential sexual partner.”
Brewers AB InBev said the ad was created to “capture the spirit of anticipation” around the “American values of optimism, free-spiritedness and a positive attitude.”
It added that it was fully committed to the responsible marketing of their products.
The ad, first broadcast last December, must not be shown again in its current form.