The trophy will travel to Mexico, Africa and China, as hidden cameras capture the reactions of football fans in each country.
Former players including Manchester goalkeeper Edwin Van der Sar, Chelsea midfielder Ruud Gullit and Dutch international Ronald de Boer will be travelling with the trophy at various stages of the tour.
Fans will be able to take photos with the legendary cup and Heineken brand ambassadors.
Hans Erik Tuijt, Heineken’s brand activation manager says: “This year’s UEFA Champions League Trophy Tour launch brings football fans around the world closer to action enabling them to interact with Heineken and the tournament. As we get closer to the final, we will continue to engage with fans by offering legendary experiences.’