To accompany our CMO Strategy element within Marketing Week, see a trailer here for our groundbreaking video series in partnership with Quadrangle.
Watch the first in the series here: ‘The Uses of Research’ – Segmentation: Sony Music
LoveFilm has struck content deals with ITV and BBC Worldwide as part of its ongoing expansion strategy ahead of the imminent launch of US movie and streaming giant Netflix in the UK. Read full article here.
Brands including Pot Noodle, P&O and Electronic Arts will perform advertisements live during a one-off broadcast of XFM’s breakfast show tomorrow (20 December).
P&G, Coca-Cola and BP are among more than 100 of the UK’s top business brands to sign up to the government’s social mobility strategy Business Compact, in a bid to encourage a change in culture that rewards ability and drive above connections and privilege.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.