IT meerkat Sergei hospitalised in Comparethemarket ad

Sergei the IT meerkat has been hospitalised in Comparethemarket.com’s latest ad campaign to promote its new credit card comparison service.

brightcove.createExperiences();

The ad implies that the meerkat character has been overworked by the increase in traffic to the fictional Comparethemeerkat.com site as consumers visit it by mistake when seeking Comparethemmarket’s comparison services.

It follows the previous ad in January that saw brand ambassador Aleksandr Orlov give Sergei a ‘laptopmabob’ so that he can work around the clock on the newly added credit card service.

The ad was previewed for fans on Youtube and Facebook following a week-long social media campaign that began with Sergei mysteriously disappearing and Aleksandr discovering he had been hospitalised.

The ad was created by VCCP.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here