LoveFilm says happy Valentine’s Day
LoveFilm has created a Valentine’s Day video montage of Bryan Adams’ classic love song ‘Everything I do, I do it for you’ using words from iconic films spliced together.
https://player.vimeo.com/video/36685192
LoveFilm has created a Valentine’s Day video montage of Bryan Adams’ classic love song ‘Everything I do, I do it for you’ using words from iconic films spliced together.
https://player.vimeo.com/video/36685192
Coca-Cola has launched a TV ad featuring Mark Ronson and Katy B as part of its Move to the Beat campaign to support its London 2012 Olympic sponsorship.
Luxury crystal brand Swarovski is introducing Lola&Grace, an affordable fashion jewellery brand, in a bid to target teenagers.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.