Twinings latest ad to feature pop star Lissie
Pop star Lissie will feature on the soundtrack to Twinings latest TV ad as it moves from a product to master brand strategy.
brightcove.createExperiences();
Pop star Lissie will feature on the soundtrack to Twinings latest TV ad as it moves from a product to master brand strategy.
brightcove.createExperiences();
Fairtrade has signed up celebrities including Alistair McGowan, Jessica Hynes and Simon Webbe, as part of digital activity to support its ‘Take a step’ campaign.
The Guardian has launched its biggest brand campaign in 26 years to trumpet its multiplatform approach to journalism, as it steps up efforts to double online revenue by growing its digital audiences.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.