Video Viewpoint: Branded content
Seb Joseph discusses what brands need to do to make the best of branded content.
https://www.youtube.com/watch?v=dryH3xBu6DA
Seb Joseph discusses what brands need to do to make the best of branded content.
https://www.youtube.com/watch?v=dryH3xBu6DA
Stobart Group, the logistics company, has secured the naming rights to this year’s Rugby Super League.
Kraft is gearing up to take on rival, Nutella in the breakfast spread market, by combining its Cadbury chocolate and Philadelphia Light brands to launch a new chilled chocolate spread.
Twitter is now able to censor posts on a country-by-country basis, instead of blocking them across the entire network, stirring concerns over freedom of speech with dissenting users of the service planning a one-day boycott. See full article here.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.