Rosie Baker analyses the struggles brands face when trying to change consumer behaviour, especially with regards to sustainabilty, citing recent activity by Unilever and Marks & Spencer.
https://www.youtube.com/watch?v=YcGZXB_n4So
The Advertising Association (AA) has appointed Cilla Snowball as its first female chairman.
Mumsnet is offering brands more opportunities to get its members’ official endorsement with the revamp of its product reviews section.
King of Shaves is launching a subscription model to sell its razors and blades direct to customers in a bid to appeal to cash strapped men and build loyalty ahead of a multimillion pound marketing push next year.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?