Google overhauls search home page
Google is rolling out a new home page designed to give prominence to other services including Google+. Read the full story here.
Google is rolling out a new home page designed to give prominence to other services including Google+. Read the full story here.
Morrisons has poached top Sainsbury’s marketer Rebecca Singleton as its marketing director and created its first customer experience role as part of its ongoing efforts to strengthen its marketing strategy.
John Lewis has credited its strong service and value proposition for a 9% sales increase over the Christmas and New Year period.
LoveFilm has struck content deals with ITV and BBC Worldwide as part of its ongoing expansion strategy ahead of the imminent launch of US movie and streaming giant Netflix in the UK. Read full article here.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?