bids to become “trusted brand”

Snackbox delivery company plans to ramp up its advertising and expand its marketing department this year as it looks to convert consumers that trial its products to long-term customers.


The company, which launched its first ever TV ad in December, is set to increase its marketing spend, particularly in digital, in a bid to increase its customer base. is also set to appoint three new members into its marketing team to handle the increased workload.

Co-founder Ben Jones says the aim of the forthcoming marketing campaigns is to ensure is at the “forefront of people’s minds” when they are thinking about how to eat more healthily at work.

“We are a new company, so it can be difficult to make sure our brand is trusted. We need to ensure people have seen [] enough not just to recognise the name but actually want to try us out,” he adds.

Previously,’s main marketing focus has been through affiliate money-off promotions, such as via Groupon, but the company is now looking to explore different platforms such as social media and additional TV.

The Groupon deal was the third most popular on the site ever in the UK, behind only and The Body Shop. does not reveal its user numbers or financial information, but Jones says the company’s TV ad has already increased traffic. One ad, broadcast on ITV1, increased traffic from 50 visitors five minutes before it was aired to more than 800 uniques after the spot.

Jones adds: “Our TV campaign at the moment is purely functional but once we have more recognition we will be more creative and our marketing can be more touchy feely.”

Marketing at is led by managing director Anthony Fletcher, who joined the company from Innocent Drinks in 2009, where he was innovation manager.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here