IPC Media bolsters multi-platform ad offering

Magazine publisher IPC Media has poached Jon Tickner from Telegraph Media Group to become its first ever creative development director to “spearhead” the development of advertising solutions.

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Tickner will join IPC’s creative media team, which works to create multiplatform campaigns across its portfolio of brands and bespoke offers to advertisers such as sponsorship of events or social media promotions.

He will report into creative media director Matt Downs.

It is hoped Tickner’s appointment will help IPC achieve its goal of “being the market leader in integrated, multi-platform innovation and delivery.”

IPC’s move towards offering more integrated campaigns across its brands has been led by Charlie Meredith, managing director of advertising, who centralised the ad sales team last year.

The restructure folded all the company’s separate divisional sales teams into one unit, selling across all IPC’s brands, which include Marie Claire, NME, Ideal Home and Nuts.

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