Starbucks names new UK chief marketer

Starbucks has named Ian Cranna as its new UK marketing chief following the promotion of incumbent Brian Waring to an international role.

/j/c/b/Starbucks.jpg

Cranna was promoted from his role as director of blended beverages at Starbucks and has taken over the vice-president of marketing for Starbucks UK. He will take on responsibility for Starbucks UK marketing,category, innovation and branding.

Waring, who joined Starbucks in 2004 as head of marketing, will move to the EMEA region as vice president of marketing with a broader international remit.

He has overseen the brand’s logo change in the UK and the roll out of new store designs and menus as well as digital innovations such as the recent launch of mobile payments via iPhone app and a partnership with Apple to give away free downloads to customers.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here