Twitter’s brand ‘relaxation’ is just first step

Twitter allowing brands to be more creative and strategic on the platform (‘Twitter gets thumbs up for giving brands page control’, MW 15 December) is certainly a force to be reckoned with, when done right. Brands will be able to show off their personalities and push rich content into circles that are digital-hungry.

However, a brand presence on a popular platform won’t guarantee engagement.

Brands hold their fate in their own hands when it comes to a successful social initiative. Engagement through Twitter must be distinct and be seen in isolation in influencing users. Facebook, for example, demands a whole new set of rules.

What is paramount is how brands target their Twitter audience to further their overall marketing goal, not forgetting to remain true and coherent to their brand idea.

James Devon
Planning director,
MBA

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here