Cadbury Crème Egg launches The Goo Games

Cadbury is using the seasonal launch of its Crème Eggs to begin its first Olympic sponsorship activity of 2012.

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The Goo Games campaign, which launches today (6 January), includes five “goo-themed” TV ads based on the Olympic opening and closing ceremony and sporting events. In the ads, “egg-thletes” will compete in events such as hurdles, diving, hammer, javelin and cycling.

The campaign, which includes TV, PR, digital, events and sales promotion, will run until April.

Fans can also take part in digital goo games via Facebook.

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